ISO 20252:2026
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
Códigos ICS:
03.020
;
01.040.03
;
03.100.20
-
-
-
-
Vigente
$328.440
Alcance
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics.This document does not apply to non-research activities, such as direct marketing.
